Cinemas in Sweden introduce ratings that indicate if a movie features SEXISM

Feminism fail

You expect movie ratings to tell you whether a film contains nudity, sex, profanity or violence. Now movie theatres in equality-minded Sweden are introducing a new rating to highlight gender bias, or rather the absence of it.

To get an ‘A’ rating, a movie must pass the so-called Bechdel test, which means it must have at least two named female characters who talk to each other about something other than a man.

‘The entire Lord of the Rings trilogy, all Star Wars movies, The Social Network, Pulp Fiction and all but one of the Harry Potter movies fail this test,’ said Ellen Tejle, the director of Bio Rio, an art-house movie theatre in Stockholm's trendy Sodermalm district.

Bio Rio is one of four Swedish movie theatres that launched the new rating last month to draw attention to how few movies pass. Most visitors have reacted positively to the initiative ‘and for some people it has been an eye-opener,’ said Tejle, reclining in one of Bio Rio's cushy red seats.

Beliefs about women's roles in society are influenced by the fact that movie watchers rarely see ‘a female superhero or a female professor or person who makes it through exciting challenges and masters them,’ Tejle said, noting that the rating doesn't say anything about the quality of the film. ‘The goal is to see more female stories and perspectives on cinema screens.’

The state-funded Swedish Film Institute supports the initiative  (more...)

Cinemas in Sweden introduce ratings that indicate if a movie features SEXISM