Fashion brand American Apparel was last night attacked for an ‘abhorrent’ advertising campaign featuring provocative images of models posing as schoolgirls.
In the photo a model is seen from behind, bending over with her legs and part of her buttocks and underwear on display.
The company also sells a range of crop tops called ‘Lolita’, a reference to the controversial novel by Vladimir Nabokov about an older man’s sexual infatuation with a 12-year-old girl.
The American Apparel website, which is aimed at young people, sells a collection of clothing and accessories under the heading School Days. It features the tagline: ‘Your first assignment is to dress accordingly.’
Pictures show models in thigh-skimming skirts and midriff-revealing tops standing beside school lockers.
Yesterday, a children’s charity called the advertising disgraceful and asked parents to stop their children from buying the items. (more...)
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