The brand new line of pretty, floral bras and lacy knickers from fashion label Wish Room Men's, who sell their products on major Japanese web shopping mall Rakuten, are due to arrive in stores mid-February.
According to Japanese sites Pouch and RocketNews24, the garments aren't just women's smalls marketed towards men.
The lingerie is specifically designed with men's larger frames in mind and, although they still feature the lace, florals and underwiring you might expect to find in a woman's underwear collection, the bra cups lack padding, allowing men to slip them on without feeling 'unnatural'.
Wish Room's say the line is designed to allow men the chance to 'enjoy the same kind of soft, luxurious undergarments that women are used to'. (more...)
So, what's with the Japanese???????????
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