“Hasbara” – the Hebrew word that translates to “explanation”, “persuasion” – has been a central strategy of the Zionist movement. It’s taken the form of media-trained government spokespeople delivering soundbites on TV, PR campaigns advertising the Israeli army not just as moral but also cool, and extensive messaging on social media.
Nicholas Muirhead reports on the work of online hasbarists and how the genocide in Gaza has made their jobs a lot more challenging.
Featuring:
- Hen Mazzig – Israeli author, commentator and influencer
- Saree Makdisi – Professor of English and comparative literature, UCLA
- Tamara Nassar – Associate editor, Electronic Intifada
- Matt Lieb – Host, Bad Hasbara
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