Rede Globo isn't just dominant in Brazil, it's Latin America's biggest media network. With Brazil currently resuming its regular news service post Rio Olympics, the question of suspended president Dilma Rousseff's impeachment is also due back on the media stream.
However, with the circumstances under which Rousseff's 'soft coup' was executed still under question, and Globo's coverage of the protests described as encouraging as opposed to merely factual, what is the media giant's real role in this scenario and in Brazil and the region as a whole?
We profile the media giant's history, politics and power to influence the national agenda. The Listening Post's Paolo Ganino reports.
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