It turns out that Gallup did not always prime with a question on the legality of homosexual relations before asking about same-sex marriage. Back when it varied its practice — priming on some surveys and not others — support for same-sex marriage varied. When Gallup did not prime, support for SSM totaled, on average, 6 to 7 percentage points less than when it did. A few percentage points may not seem like much, until we recall last month’s Gallup survey: Swing 6 or 7 points in the other direction and you would bring the poll to near-equilibrium between supporters and opposers. Thus a majority of Americans might not — or at least not yet — actually support same-sex marriage. The Rice study did not prime its respondents, and it asked the question differently; the results show notably greater opposition than support. (more...)
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