How did a poor girl from an orphanage become the most famous fashion-designer of the 20th century, and build a business that is today worth billions of dollars? And how did Coco Chanel profit from two world wars and still survive, despite being labelled a secret Nazi spy? Welcome to the controversial life of Coco Chanel - and the rise, fall, and rise again, of a fashion empire. This is the story of Chanel’s multi-billion dollar business, including controversial strategies, great marketing lessons, and how the company became so big and successful. But it all begins on 19th August 1883, when Gabrielle Chanel was born into poverty in a small town in France, called Saumur. We’ll look at the inspirational rags to riches of Coco Chanel and how she became an entrepreneur, built the Chanel brand, and the controversial decisions that helped Chanel become a global fashion icon. Welcome to the INSANE story of Chanel.
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