Prime Minister Benjamin Netanyahu has emphasized the role of social media creators in maintaining the country’s support base in America
Israel has been paying influencers for social media posts to improve its image in the US, according to online magazine Responsible Statecraft. Israeli Prime Minister Benjamin Netanyahu has recently stressed the role of content creators in maintaining support for the Jewish state.
Responsible Statecraft reported on Tuesday that documents filed under the US Foreign Agents Registration Act (FARA) revealed details of an “Influencer Campaign” run by Bridge Partners, a Washington-based consulting firm working for Israel’s Foreign Ministry.
Invoices sent to Havas Media Group Germany, which is managing the campaign, show $900,000 in funding from June through November 2025 for a group of 14 to 18 influencers. The filings estimate 75 to 90 posts in that period – equivalent to between $6,143 and $7,372 per post, according to Responsible Statecraft. The documents do not disclose which influencers are involved.
Bridge Partners, co-owned by Yair Levi and Uri Steinberg, has enlisted a former IDF spokesperson and a former representative of the Israeli spyware firm NSO Group. (more...)
Israel bankrolling influencers to boost image in US – media
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