CALGARY—Loblaw Companies Ltd. isn’t providing details as to why some Canadians have been singled out with requests to hand over additional personal information to secure their $25 gift card related to the alleged bread price-fixing scandal.
Customer outrage has fomented online as Canadians take to Twitter to express privacy concerns about the company’s decision to ask some to provide a scan of their driver’s licence or utility bill in order to receive the card. Some have also commented on the perceived irony of Loblaw’s apparent fraud prevention measure, given that the gift cards are a gesture of apology for deceiving the public.
“Wait. @LoblawsON wants me to send a scan of my driver’s licence to prove I am who I say I am to get that $25 gift card?? Wasn’t it you guys who committed the fraud,” tweeted a user with the handle Paul D’Hondt.
Such concerns are shared by privacy experts including Ann Cavoukian, expert-in-residence at Ryerson University’s Privacy by Design Centre of Excellence.
“I just think that is so outrageous. First of all, they’re at fault, they’re doing this to correct their misbehaviour,” she said.
She said a copy of a driver’s licence should not be requested for a gift card meant to appease customers for wrongdoing, given the card contains a licence number, photo, signature and other personal details. (more...)
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