Google is in the middle of a six-month, $45 million contract to amplify propaganda with Netanyahu’s office. The contract describes Google as a “key entity” supporting the prime minister’s messaging.
On March 2, 2025, hours after the Israeli government announced the blockade of all food, medicine, fuel, and other humanitarian supplies from entering Gaza, lawmakers in Jerusalem demanded answers—not on the devastating human toll of such a decision, but on how Prime Minister Benjamin Netanyahu’s office was preparing to handle the public relations fallout.
“I began with the example of the cessation of humanitarian aid—did you prepare for this thing this morning?” asked Knesset member Moshe Tur-Paz, the chair of a subcommittee on Foreign Affairs in Israel’s parliament.
Avichai Edrei, a spokesperson for the Israel Defense Forces who was asked the same question later in the hearing, assured the legislators work was underway, stating, “We could also decide to launch a digital campaign in this context, to explain that there is no hunger and present the data.”
Publicly available government contracts show that Israel’s advertising bureau, which reports to the prime minister’s office, has since embarked on a mass advertising and public messaging effort to conceal the hunger crisis. The push includes the use of American influencers widely reported on last month. It also includes a high-dollar spending spree on paid advertising, yielding tens of millions for Google, YouTube, X, Meta, and other tech platforms.
“There is food in Gaza. Any other claim is a lie,” asserted a propaganda video published by Israel’s foreign ministry to Google’s YouTube video sharing platform in late August and viewed more than 6 million times. Much of the video’s reach results from an ad placed during an ongoing and previously unreported $45 million (NIS 150 million) advertising campaign initiated between Google and Netanyahu’s office in late June. The contract—which is with both YouTube and Google's advertising campaign management platform, Display & Video 360—explicitly characterizes the ad campaign as hasbara, a Hebrew word whose meaning is somewhere between public relations and propaganda. (more...)
Google’s $45 Million Contract With Netanyahu's Office to Spread Israeli Propaganda
Furthermore:
Google Involved in $45M ‘Hasbara’ Campaign Deal with Israel – Report
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