When a global sportswear name appears on the kit of a regime waging a genocidal war, the sneakers in shop windows stop being just shoes — they become symbols.
Reebok, an American footwear and clothing brand, is finding itself at the center of a growing international storm over its sponsorship of the Israel Football Association (IFA).
For Palestinian athletes and human-rights campaigners, the deal crosses a line: a multinational brand is lending prestige — and heaps of money — to an association embedded in an occupation that kills and displaces Palestinians daily in Gaza and the occupied West Bank.
The result has been a coordinated global call for a boycott and a “Day of Action” on November 22, urging consumers to turn their purchases into political pressure.
The protest comes as Israel continues its bombardment of the besieged Palestinian territories despite a declared “ceasefire,” resulting in the deaths of civilians, including women and children.
Since October 7, 2023, nearly 70,000 Palestinians have been killed, with tens of thousands more still trapped under the rubble and unaccounted for.
Calls to boycott Israeli sports, particularly football, continue to gain momentum, as nearly 1,000 Palestinian athletes have been killed over the past two years.
Global sports governing bodies, despite mounting pressure, have so far refused to suspend Israel. (more...)
‘Worst gift ever’: Global calls mount to boycott Reebok over sponsorship tied to Israeli settlements
✍🏻 Feature - ‘Game Over Israel’: A new campaign calls on FIFA, UEFA to kick out Israel from world football
— Press TV 🔻 (@PressTV) September 23, 2025
By Maryam Qarehgozlouhttps://t.co/ItDGPWG6YA
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