Loblaw Companies Ltd.'s attempt to mitigate potential damage from an investigation into an alleged industry-wide bread price-fixing scheme through its admission of guilt and gift card offering has been met with backlash from skeptical consumers and indignant competitors alike.
Loblaw and its parent company George Weston Ltd. revealed Tuesday they alerted the Competition Bureau after discovering a 14-year-long bread price-fixing arrangement. As a gesture of good will, Loblaw is offering customers a $25 gift card that can be used at its grocery stores across Canada.
"This conduct should never have happened," CEO Galen G. Weston said Tuesday.
"The gift card is a direct acknowledgment of that to our customers. We hope that they'll see it as a meaningful amount that demonstrates our commitment to keeping their trust and confidence."
However, some early visitors to the sign-up page have expressed concern that the bare bones site looks like a phishing attempt by savvy scammers. (more...)
Let them eat cake?
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